Privacy Policy

Instagram data we process

When a coach connects their Instagram professional account, Heyla processes the following data that Instagram makes available through the official Instagram Platform API:

• The content of direct messages and comments sent to the connected account.
• The Instagram-scoped user ID (IGSID) and username of people who message or comment, used to recognise an ongoing conversation.
• Engagement events the Instagram API emits — message receipts and reactions, story replies, mentions, and whether a message arrived from an ad referral.
• The connected account’s own profile and conversation history, where the coach grants it.

We do not collect data the Instagram API does not provide. Heyla cannot and does not track who viewed a post or story, who saved a post, profile visits, or time spent viewing.

How we use it

Heyla is an AI sales assistant that helps coaches respond to engaged leads. We use the data above to score how engaged a lead is and to draft and send replies on the coach’s behalf within Instagram’s messaging rules. A coach reviews and approves higher-stakes messages (such as presenting an offer or a booking link); routine conversational replies may be sent automatically within an open conversation.

Messaging and consent

On Instagram, Heyla operates strictly within Meta’s messaging rules. Heyla replies only inside the 24-hour window opened when a person messages the connected account, or as a single permitted reply to a person who comments on the account’s content. Heyla does not send cold or unsolicited direct messages. If a person asks to stop hearing from the coach, that request is honoured across every channel.

Retention

We retain Instagram conversation data only for as long as needed to provide the service to the coach, and delete or anonymise it in line with our retention schedule. A person may request deletion of their data at any time — see the next section.

Your rights and data deletion

People whose data Heyla processes can request access to, correction of, or deletion of that data. To request deletion of your Instagram-sourced data, follow the steps on our data deletion page.

Sub-processors

Heyla relies on a small set of vetted service providers to deliver the product. The current list of sub-processors, the data each receives, and the safeguards in place are maintained in our sub-processor register.

Contact

For any privacy question or request, contact us at privacy@heyclients.io.